DMS Navigator x JATO: Real data, where it matters.
Smarter Stock. Better Pricing. Less Guesswork
We’ve partnered with JATO Dynamics to give dealers something they’ve been asking for - clear, reliable insight into how their new and used stock is really performing.
JATO is the name behind some of the industry’s most trusted automotive data. And now, it’s integrated with Navigator.
If you want to know where your pricing stands in the real world, where your margins are slipping, and how your performance stacks up, this is the tool for you.
Why this partnership matters
Dealers are making decisions in the dark. Manufacturer reports tell one story. Marketplaces tell another.
And your sales data is often locked in silos.With JATO and Navigator working together, you get:
New car price benchmarking - see real transaction prices and discounts across the market
Used car insight - decode VRMs/VINs, factory-fit spec, and options in seconds
Dealer vs. market performance - compare your site, group, or region at a glance
Smart AI listings - instantly generate spec-accurate used car descriptions
Faster, clearer decision-making - for pricing, stock, incentives and more
What’s different?
You’re not guessing what others are doing - you know.
Your sales managers can price with confidence.
Your group leaders can coach underperformance with facts.
Award-winning insight – backed by real dealers
Award-winning insight – backed by real dealers
Long heading is what you see here in this feature section
JATO was recently Highly Commended in the Data & Insights category at the Car Dealer Power Awards 2025, voted for by dealers.
One more reason to choose NavigatorFor nearly 25 years, Navigator has been solving the problems others ignore.
Rekeying data. Systems that don’t talk to each other. Reporting that doesn’t match reality. This is just the latest step in our mission to give dealers the joined-up, data-driven tools they need to run smarter operations.
If you want to see JATO + Navigator in action, we’ll show you exactly how it works.
Book a Discovery Call with Our Experts Today
