Marketing

Run effective campaigns with just a few clicks. Get pinpoint result analysis that hones and enhances future campaigns.

Marketing & CRM

Effective marketing is vital to your success. We all know that. But how do you do it smarter? More cheaply? More efficiently?

Navigator makes that happen, with better results by using only timely and accurate data. So you can run entire email, text and mail campaigns with a just few clicks. And get pinpoint results analysis that hones and enhances future campaigns.

Aftersales Contact Manager

Navigator’s Aftersales Contact Manager (ACM) is the silent salesman who never stops working. Save money and labour with automated reminders and integrated online booking. Cut costs by around £4 per booking thanks to the ACM’s efficient, multi-channel communications. You’ll have more aftersales profit from less effort.

Never miss an aftersales opportunity

If you’ve ever been too busy to contact customers about aftersales – and lost sales as a result – well, wave those days goodbye. Navigator’s ACM knows exactly when your customers are due for a service, MOT or new tyres, and it contacts them for you. Your aftersales volume and revenue can increase significantly. And because it’s all automated, your staff can focus on other duties.

A smarter way to do bookings

Aftersales texts and emails link straight to Navigator’s integrated online booking system. So your customers can book direct from their smartphones. Bookings appear automatically in your schedule. And you’ll save time and labour on answering calls and making appointments. Customer satisfaction goes right up, along with your profitability.

Massively reduce aftersales costs

The ACM is very thrifty about how it contacts your customers. It starts with texts and emails, which cost just pennies. Letters and phone calls are needed much less often – but even then, Navigator’s dedicated Contact Centre and efficient mailing services save you money. Your cost per booking can be cut by around £4. And you’ll reach a lot more customers.

Create. Send. Done.

What’s your preferred marketing channel? Email? Text Letter? With Navigator you can easily use all three. Run campaigns, send e-shots and follow up sales messages with a few clicks. You can even have printed letters delivered with Click-to-Mail. Your sales and marketing staff will find it easy with Navigator. It makes campaigns more efficient and makes more sense.

Insights You Can Build On

Hard, accurate data means you continually improve campaign performance. That’s why Navigator records detailed results from all of your campaigns, and delivers in depth analysis.

You can create your own data queries and export reports easily to Microsoft® Excel. Effortless.

Stronger Customer Relationships

Every dealership dreams of having the most accurate and useful CRM database. We’ve got it. Soon you can have it, too.

Navigator uses the best data validation methods - postcode addressing, VRM lookup, TPS etc. - to build and maintain a super-accurate CRM database for you. So every campaign and message reaches the right customer. And customers see that you’ve made the effort to get their details right.  It all counts.

Jack Be Nimble, Jack Be Quick

Everything is about marketing. And marketing is about everything. So, because Navigator connects marketing to every function of your business, you can be agile and fleet of-foot, responding to fresh data and new insights.  

You can use data from any department to create shape, develop and improve your campaign. It works harder. It works smarter. It means you can anticipate and respond. It means you can move fast.

Check out all the Navigator modules...

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