Why is Web Site integration with your Dealer Management System Critical?

Why is Web Site integration with your Dealer Management System Critical?

In today's world, it's essential that your Online Sales Process is fully integrated with your in house systems and your "physical" sales process.

This means that it's a requirement that your Web site and other online presence is fully linked to your DMS and CRM systems.

Here at Navigator we recognise this requirement and provide a series of integrations out of the box that ensure that you are able to achieve this.    Some of the things that we do are as follows :-


Easily Advertise Vehicles on your Web Site


It is straightforward to prepare your vehicle adverts in your Navigator Vehicle Stock Book (at least half of the information is already there!) and create an advert which then adds stock to your web site.  This also means that sold stock is updated as sold quickly and automatically.  This works with our own web sites - built in association with 67 Degrees, as well as with most of the major Web Site providers in the UK (eg Gforces, Starkwood Media, Blueskies, AutoWeb etc).      If you have a web provider that we don't already integrate with then this is no hassle - we provide a free to use API which allows your web provider to integrate with us.  


All our integration with your main web site is free of charge and included in your Navigator subscription - no matter what version of Navigator you are using .

Integrate Incoming Enquiries


Incoming enquiries from your web site and from third party systems such as ebay, gumtree, autotrader can be integrated into the Navigator Sales 360 CRM system so that all incoming leads are captured automatically and enquiries generated.      Integration with your own web site is included with your Navigator subscription and works out of the box with our own Web Sites.  We provide full documentation to third party web site providers to allow them to create this integration.     For others, Navigator can intercept emails to create enquiries.  


All Enquiries can link to Stock records, or supply Part Exchange or Finance details.  

Sell Cars Online

Navigator supports the ability to both reserve or take sales orders online. The details are transferred automatically into the Navigator Sales 360 system as an Enquiry, and with Navigator's own eCommerce systems will allow a Sales Order to be automatically created,Part Exchange and Finance details created and deposits automatically posted to remove all the re-keying that would otherwise be required,

Online Service Booking


All Navigator Systems come with an Online Service Booking widget - this is integrated into Navigator Web Sites, and can also be integrated into a dealers own web site.  In addition, we can provide a dedicated branded web portal to support this.   This is all included free with a small transaction charge per booking.

Other Integrations

In addition to the above, we have developed a host of specific integrations with customers which are provided on an "As-needed" basis.     Have an eBay Parts Shop - no hassle, orders can be automatically be transferred into Navigator for billing.      Have a shop integral to your web site, again, no problem, Navigator can download all sales automatically.

For example

For example, we have a customer who supplies body kits for Vans on their web site.  They have a shop on the web site, which takes orders 24x7x365 and these are transferred to Navigator automatically, creating the customer record, and importing the order details.  This allows the parts to then be booked out to the customer in a couple of mouse clicks, and the invoice posted to interface with the daily payments coming from the web site later.  

In today's world, it's essential that your Online Sales Process is fully integrated with your in house systems and your "physical" sales process.

This means that it's a requirement that your Web site and other online presence is fully linked to your DMS and CRM systems.

Here at Navigator we recognise this requirement and provide a series of integrations out of the box that ensure that you are able to achieve this.  

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Would not hesitate to recommend Navigator DMS.

John Macleod
Lawrence of Kemnay
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