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5 Reasons Dealers move to Navigator

Why do dealers choose Navigator ?

We've been analysing the key reasons that Car, Van, Bike and Leisure dealers take a look at Navigator - here's the Top 5!


1. Re-Contract request from their existing supplier.

Most providers in our marketplace supply systems on 1 , 3 or 5 years contracts.   

What this means in practice is that a new contract means new pricing. 

Many dealers look to Navigator when their existing contract is due to expire and are pleasantly surprised to find the contract is not fixed term, and has clear restrictions tying price increases to inflation only.

2. Reducing no of systems in use

Over the years, dealers tend to buy additional systems and services to supplement their core systems. 

This often solves one problem and causes another. 

The issues caused are fragmentation of customer data across systems and the requirement to switch between and enter data into multiple systems.


3. Reducing the overall cost

Multiple systems means lots of costs.   

Whilst individually they aren't always large, they add up, and there are savings to be made by consolidating with a DMS which doesn't require so many add-on systems to supplement it.


4. Integration

No system can do everything for everybody, there is always the requirement to have expert solutions in some areas of the business. 

Great examples are provenance checking, FCA compliance and advertising platforms such as Autotrader. 

Most dealers understand the benefit of integrating these systems into the DMS to provide a cohesive, straightforward and efficient processes in the dealership.


5. Missing features

Dealers often review their systems because they need a specific feature. 

It might be a manufacturer integration, or perhaps integration with their online shop.

Many of our enquiries come from dealers who need a specific feature, but who are then blown away by the full breath of the Navigator solution.

6. Continual new features

This is a bonus one!  But a big bonus one!

Every Navigator user uses the current version of Navigator - from our oldest customer of 26 years, to our very newest one! \

Navigator is updated regularly, - up to 25 times per annum!

This year alone, Navigator users have access to new features such as

  • Open Banking - saving up to 90% on merchant fees for taking payments
  • Full two way integration with Autotrader Connect
  • Integration with V12 Finance
  • and with Aston Barclay
  • and Book a Movement
  • Full two way messaging with customers via email and SMS - in both Sales and Service
  • and more!

It means that Navigator users never get left behind, or wishing they had access to a feature. Generally it's already there!

Dealers come to Navigator for a variety of reasons, often one of the above.

Maybe you recognise one or more of the challenges above ? 

If you'd like to find out how Navigator might help your dealership, then a Discovery call is a great place to start.

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