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CASE STUDY

LUSCOMBE MG & Suzuki

LUSCOMBE MG & Suzuki

Why Luscombe Chooses Navigator

About Luscombe

Luscombe Motors, based in Leeds, is a family-run car dealership representing Suzuki, MG and offering servicing for Mitsubishi.


What sets them apart is their commitment to a “people-first” approach: they describe themselves as a business that helps customers buy cars, rather than “sell” them, and take pride in offering a friendly, transparent, and reputation-centred buying experience.


Over the years, Luscombe Motors has gained a strong reputation — both for quality of service and customer care — winning multiple awards from manufacturers and industry bodies.

Because of their distinctive approach and high operational demands (new and used car sales, parts, servicing, fleet, financing, and customer follow-up), they needed a management system that could keep pace.

That’s where Navigator came in.

“It Had to Be Good Value”  

Selecting the Right System

With a busy dealership and tight margins, Luscombe Motors needed a system that delivered strong value.

As one executive put it: “we won’t waste a penny.” The decision to adopt Navigator was driven by the need for a robust, cost-effective platform that justified itself through improved efficiency and tighter control.

“A Good Tool … We Use It a Lot”

Improving Customer Service Responsiveness

When customers call with questions - the team relies on Navigator to pull up relevant information instantly.

This makes customer interactions faster, more accurate, and more satisfying.

“Flexible Like We Are”

A System That Matches Their Unique Business Model

Luscombe isn’t a cookie-cutter dealer — they’re not a huge group, but a nimble, customer-focused dealership.

Navigator’s flexibility and integrated design suited their needs perfectly, allowing them to handle new and used sales, servicing, financing, parts, and aftersales — all within one coherent system.

“Remarketing Customers Is the Most Important Part of Our Business”

Using Data to Stay Connected

Every day, the dealership runs reports via Navigator to identify and follow up with customers from their database.

This ongoing engagement is core to their business, ensuring they stay in touch, build relationships, and encourage repeat custom.

“Such a Simple System to Use”  

Navigating a Busy Dealership With Ease

With multiple franchises (Suzuki, MG, Mitsubishi), high footfall, and constant stock turnover, simplicity is key.

Navigator offers a clean, intuitive interface: just a few clicks and staff can access exactly what they need, which saves time and reduces friction even during peak hours.

“Real-Time Information Has Much Enhanced Our Financial Control”

Faster, More Accurate Reporting

Navigator transformed their financial processes.

Management Reports that previously took up to two weeks are now done within six days.

Real-time data gives the management team solid insight into where the business stands at any time - increasing confidence and reducing financial uncertainty.

“Total Visibility - Spending, Booking, Issues”  

Keeping Operations on Track

For each vehicle, the team can track costs, bookings, and repairs through Navigator.

This visibility allows them to flag any issues early, contact the relevant departments, and avoid problems before vehicles go out to customers.

“Submitting Reviews Is So Easy Through Navigator”

Simplifying Reputation Management

Navigator automatically exports customer sales data from Navigator and passes it to a review-management service.

This streamlined process makes it easy to gather feedback and maintain a strong public reputation - a key differentiator for Luscombe Motors.

“Support Is Very Good”

Backed by Reliable Help

The dealership highlights the quality of the support team behind Navigator.

They know the people behind the system, trust their knowledge, and value the prompt, helpful assistance - an important factor in day-to-day operations.

“It Just Works”

A System You Can Count On

In summary: Navigator delivers exactly what Luscombe Motors needs.

It runs reliably, keeps data in the right place, supports every department, and helps the team stay informed and coordinated.

More than just software — it’s a vital part of how the dealership operates.

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