A customer database can provide major insights into your customer profile, so you can target your customers with specific campaigns.

But, it's important that you ensure that your database is always up to date so you are focusing on the right customers at the right time.

This is where data cleansing and data enrichment come in.

Navigator can automatically use third party databases to ensure that your customer database is clean and up to date.

Including, removing cars that are no longer owned to save marketing to those customers.

and ensuring that those that are deceased are completely removed from the database.

Scrapped cars really are of no value to your data, and nor are people who just haven't had any interaction with you for years.

Navigator can help update, flag and remove records automatically.

The end result is a clean, concise and easy to use database for your marketing campaigns.

And you just need to switch it on and let it run!

Easy!