You want a large database of prospective customers for your Service Department.

But good marketing relies on good data.

Good data means keeping track of when a customer's MOT is due - even if you didn't do their last MOT

It means knowing when your customer puts a private plate on their car

or when they sell it

Marketing is expensive.

You need to be accurate

You need to be able to only focus on those customers who are in your market

It's no good writing to customers who haven't visited for 5 years, you're unlikely to gain their business with an ordinary Service or MOT reminder.

Enter Navigator Vehicle Watch.

Navigator Vehicle Watch will silently, behind the scenes update :-

• The MOT expiry of every vehicle monitored when the MOT date changes
• Update the vehicle as Keeper changed when the customer sells it
• Update the registration plate of the vehicle when it changes to a private plate
• Remove the Vehicle when it's scrapped (coming soon!)
• Flag vehicles that haven't visited the workshop for a number of years

That means that you can sit back, safe in the knowledge that all your marketing spend is targeted at customers that are potentially likely to bring their car into your workshop